Wednesday, December 15, 2010

Mamee Double Decker (5282)


I always like Mamee due to their strong cash position, good branding and widely recognized brand. Who doesn't know Mister Potato, Mamee Monster, Mamee Double Decker snack, Nutrigen, Mamee Noodle, and now they are going to launch a new product, fruit juice..i like it. This market i believe is dominated by CI Holding (twister) and MDI (Peel Fresh). Hopefully will turn out better than fruit nation, as i dont think they have done enough in term of product positioning in the market for fruit nation. Overall, Should be good since they have a good trackrecord in term of product marketing and branding. Another F&N in the making? Hopefully.
Plus, they are now more committed to distribute a consistence 50% dividend to shareholder, corporate awareness and venture into palm oil, looks like management is very serious to create a value for shareholders.

Export sales garners about 30% of MDD’s FY09 revenue. Of which, the main concentration comes fromAustralia, accounting for 18% of MDD’s export revenue. Success in Australia was due to:
(1) acceptance of their iconic Monster Snack in Australia’s schools; and
(2) Mr. Potato snacks replacing Pringles in the shelves of Woolsworth, Australia’s biggest supermarket. With Mr. Potato expected to be placed on the shelves of Coles which is a supermarket giant in Australia in CY2010.

- Overall, their net cash position (cash&cash eq&long term investment-total debt) has grown significantly by 173.5% from net debt to next cash FY2010 against FY2004.

- Total Asset has risen by 58.3%, while total liabilities has shrunk
by -16.8%























2004-1 (Including income from disposal landed properties)
2007-2 (Higher Ad)


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